CEFLEX is a collaboration project carried out by European companies that represent the entire flexible packaging value chain. The initiative looks at the entire life cycle of flexible packaging from production, consumption and collection to waste management and secondary raw materials. An important goal is to develop guidelines for flexible packaging that are recognised throughout Europe by 2020. Other working groups deal with new technologies, infrastructure and business models as well as end markets for recycled material.
Transforming flexible packaging into a closed material system will represent a major challenge for the flexible packaging industry in the future, explains W&H CEO Dr. Jürgen Vutz. “CEFLEX is an important step towards combining expertise in this area and working together to find circular economy solutions for flexible packaging. As the world market leader for machines for manufacturing flexible packaging, we can make an important contribution to the technological advancement, in particular,” states Vutz when explaining the involvement of W&H in the collaborative initiative.
In addition to Windmöller & Hölscher, more than 70 other companies and organizations are involved in the CEFLEX project – these range from raw material suppliers to packaging processers and brand owners. These stakeholders all hold important positions in the flexible packaging value chain.
About Windmöller & Hölscher:
Windmöller & Hölscher, a family owned company, is world leader for machinery and systems for the manufacturing and converting of flexible packaging.
The product portfolio includes high-performance machines for film extrusion, printing and converting. As a global company W&H offers its clients everything from a single source: from expert consultation and engineering to the delivery of high quality machines and complete packaging production lines. Approximately 2,950 employees create optimal solutions for the individual production tasks of flexible packaging producers – bringing the corporate philosophy “Passion for innovation“ to life.
Machines by Windmöller & Hölscher are in use in over 130 countries and by more than 5,000 customers. In 2017 the Windmöller & Hölscher Group with its headquarters in Lengerich, Germany reached sales of approximately 835 Mio. EUR.
